Top 5 Shopping Apps Performance on a Unified Platform in Russia: Q1 2022

In the first quarter of 2022, the top 5 shopping apps in Russia demonstrated diverse performance trends across downloads and active users, according to data from Sensor Tower. Here’s a closer look at how each app fared.

Авито: объявления saw a progressive increase in weekly downloads, starting from around 314K at the end of December 2021 and peaking at approximately 513K by the end of March 2022. The app also maintained a robust number of active users, with a slight rise from about 24.7M to 28.7M over the quarter.

Озон: онлайн интернет-магазин experienced fluctuations in its weekly downloads. The app began the quarter with around 335K downloads, saw a peak of 471K in early February, and then settled to about 247K by the end of March. Active users remained relatively stable, hovering around 21M throughout the quarter.

AliExpress: Интернет-магазин had a notable peak in weekly downloads, reaching approximately 724K in early February before gradually declining to around 143K by the end of March. The number of active users showed a slight decline from about 5.2M to 5.1M during the same period.

WILDBERRIES also saw variable trends in downloads, starting from around 337K at the end of December 2021, peaking at 409K in early February, and closing the quarter at about 304K. The app’s active users showed a consistent increase, rising from roughly 24.9M to 26.5M over the quarter.

Кошелёк: карты, кэшбэк, оплата experienced a decline in weekly downloads, starting from around 458K in late December 2021 and dropping to about 130K by the end of March 2022. Active users, however, showed varying trends, peaking at around 3.4M in early March before declining to approximately 3M by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.