Top 5 Shopping Apps in the Netherlands for Q1 2022

In the first quarter of 2022, the top 5 shopping apps on a unified platform in the Netherlands showed dynamic performance across various metrics. Here’s a detailed look at their trends in weekly downloads and active users.

Albert Heijn supermarkt, a popular supermarket app, experienced substantial weekly downloads, peaking at approximately 57.7K during the week of February 21. The app maintained a consistent number of weekly active users, fluctuating around 840K to 850K throughout the quarter.

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from 8.2K in late December and reaching around 26.4K by the end of March. Active users also demonstrated an upward trend, growing from 542K to nearly 707K over the same period.

bol observed its weekly downloads decline initially but saw a resurgence towards the end of the quarter, peaking at about 19.2K in the final week of March. Active users showed a general decline, dropping from 889K at the beginning of January to approximately 692K by the end of March.

Zalando – Online fashion had relatively stable weekly downloads, ranging from 9.8K to 16.7K. Active users showed a slight decline from 358K at the start of the quarter to around 336K by the end of March.

Social Deal - The best deals experienced a notable increase in weekly downloads, peaking at about 17.6K in the first week of January and maintaining around 12K to 16K throughout the quarter. The app's active users ranged from 87K to 116K, showing fluctuations but maintaining a steady user base.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.