Top 5 Shopping Apps Performance in Nigeria Q1 2022

During the first quarter of 2022, the top 5 shopping apps in Nigeria showcased varied performance trends across downloads and active users. Here’s a detailed look at their metrics:

Jumia Online Shopping experienced significant fluctuations in weekly downloads. Starting the year with 47K downloads in the last week of December, it peaked at 109K in the week of February 21 before stabilizing around 51K by the end of March. The app maintained a robust weekly active user base, ranging from approximately 711K to 821K, peaking in the week of March 21.

Jiji Nigeria showed a steady increase in weekly downloads, with a notable spike to 35K in the week of March 14, before ending the quarter at 27K. Weekly active users also saw a positive trend, rising from 366K at the start of the year to a high of 413K in mid-March, then slightly declining to 388K by the end of the quarter.

AliExpress - Shopping App had a consistent performance in weekly downloads, hovering around 8K to 10K throughout the quarter. Active users saw a gradual increase, starting from 143K in late December and reaching 154K by the end of March, with minor fluctuations in between.

DHgate-Online Wholesale Stores experienced a decline in weekly downloads, starting from 11K in late December and dropping to just over 800 by the end of March. Weekly active users followed a similar downward trend, decreasing from 25K at the start of the year to around 10K in the final week of March.

Alibaba.com saw a steady rise in weekly downloads, peaking at 11K in the week of March 7, before slightly declining to 10K by the end of the month. The app maintained a strong active user base, starting at 179K and peaking at 205K in early March, ending the quarter with around 190K active users.

These insights provide a comprehensive view of the top shopping apps' performance in Nigeria for Q1 2022. For more detailed analytics and insights, visit Sensor Tower.