AI Insights · Timothy · April 2022
Top 5 Shopping Apps Performance on Unified Platform in Latin America Q1 2022
Explore the performance metrics of the top 5 shopping apps in Latin America for Q1 2022, including weekly downloads and active users, based on data from Sensor Tower.
In Q1 2022, the top 5 shopping apps in Latin America saw varying performance metrics in terms of weekly downloads and active users. Here’s a closer look at the trends for Shopee Brasil - Frete Zero, SHEIN - Shopping Online, Mercado Libre: Compras Online, Americanas: Compras Online, and Amazon Shopping.
Shopee Brasil - Frete Zero experienced notable fluctuations in weekly downloads, starting strong with around 2.4M in early January and seeing a slight dip mid-quarter before stabilizing around 1.8M by the end of March. Weekly active users consistently grew from approximately 22.2M at the end of December to 26.3M by mid-March.
SHEIN - Shopping Online showed remarkable growth in weekly downloads, beginning the quarter with roughly 735K and peaking at about 1.4M towards the end of March. Likewise, weekly active users increased steadily, from 13M at the end of December to over 17M by the end of March.
Mercado Libre: Compras Online maintained a consistent performance in weekly downloads, ranging from approximately 840K to 1.1M throughout the quarter. Weekly active users fluctuated slightly but remained strong, starting at around 38.5M and reaching up to 40.4M in early March.
Americanas: Compras Online had a varied trend in weekly downloads, with a notable increase from 292K at the end of December to a peak of about 588K in mid-January, before stabilizing around 418K by the end of March. Weekly active users also saw fluctuations, starting at approximately 10.9M and reaching up to 12.9M in early January.
Finally, Amazon Shopping showed steady weekly downloads, beginning with 332K at the end of December and peaking at around 497K in early March. The app’s weekly active users remained relatively stable, with minor fluctuations, starting at around 9.4M and reaching approximately 9.9M by early March.
These insights, based on Sensor Tower data, highlight the dynamic nature of the shopping app market in Latin America. For more detailed analysis and insights, visit Sensor Tower.
