Top 5 Shopping Apps in Kenya Q1 2022

Throughout the first quarter of 2022, the top shopping apps in Kenya showed varied performance in terms of downloads and active users. Here’s a detailed look at how each app fared.

JUMIA Online Shopping saw a significant increase in weekly downloads, starting from 45.4K at the end of December and peaking at 77.2K in the week of February 28. However, downloads dipped to 44.2K by the end of March. Weekly active users fluctuated slightly, beginning at 333.8K, peaking at 364.3K mid-January, and ending at 335.8K in the last week of March.

Kilimall - Affordable Shopping experienced a steady download rate throughout the quarter. Weekly downloads ranged from 26.1K at the start of January to a high of 36.9K in mid-January, ending the quarter at 31.8K. Active users showed a stable pattern, starting at 203.8K and ending at 224K, with minor fluctuations in between.

Alibaba.com - B2B marketplace showed an upward trend in downloads, beginning at 6.6K and reaching a peak of 22.7K in the week of March 7. Active users increased consistently from 199.8K to 251K by the end of the quarter.

MAF Carrefour Online Shopping had relatively stable weekly downloads, starting at 5.7K and peaking at 11.2K in the week of February 21. Active users started at 40.2K and ended at 43.1K, with fluctuations throughout the quarter.

CashBackApp - Shop n Earn also showed steady growth in user engagement. Weekly downloads rose from 5.1K at the end of December to 8.1K by the end of March. Active users increased from 17.6K to 28.8K over the quarter.

Overall, these top shopping apps displayed varied trends in user engagement and downloads, indicating a dynamic market in Kenya. For more in-depth insights and detailed data, visit Sensor Tower.