Top 5 Shopping Apps in Kenya: Q1 2022 Performance

In the first quarter of 2022, the top shopping apps in Kenya showed varied performance in terms of downloads and active users. Here’s a closer look at the trends of the top 5 shopping applications during this period according to data from Sensor Tower.

JUMIA Online Shopping saw a consistent increase in weekly downloads, peaking at approximately 77K in the week of February 28. Active users fluctuated slightly throughout the quarter, with a high of around 364K in early January and a low of 319K in mid-February.

Kilimall - Affordable Shopping experienced steady weekly downloads, reaching about 37K in the week of January 10. Active users remained relatively stable, averaging around 220K throughout the quarter.

Jiji Kenya: Buy & Sell Online showed notable growth in downloads, hitting a peak of nearly 38K in the last week of March. Active users also increased, with a noticeable rise from 148K at the start of the quarter to almost 199K by the end of March.

Alibaba.com - B2B marketplace saw a significant rise in downloads, particularly in March, where it reached about 22K in the first and last weeks. Active users grew steadily, peaking at approximately 267K in early March.

On Sale had fluctuating download numbers, with a high of around 19K in late December and a low of 127 in late January. Despite these fluctuations, there was a resurgence in downloads in mid-February, reaching about 18.5K.

For more detailed insights and data, visit Sensor Tower.