AI Insights · Timothy · April 2022
Top 5 Shopping Apps in Ghana for Q1 2022
Discover the performance trends of the top 5 shopping apps in Ghana for the first quarter of 2022, including downloads and active user statistics.
The first quarter of 2022 has seen interesting trends in the performance of the top 5 shopping apps in Ghana. Here's a detailed look at how these applications fared, based on data from Sensor Tower.
JUMIA Online Shopping experienced significant fluctuations in weekly downloads, starting the quarter strong with around 47K downloads, peaking at 61K in early January, and ending March at approximately 29K. Active users varied from around 597K at the end of December to a high of 658K by mid-January, before declining to about 542K by the end of March.
Alibaba.com - B2B marketplace saw a steady increase in weekly downloads, starting from 9.7K at the end of December and peaking at 26.6K in early March. Active users followed a similar trend, starting from around 290K and reaching a peak of 365K in early March, before settling at approximately 299K by the end of the quarter.
KiKUU: Online Shopping Mall had a declining trend in weekly downloads, starting from 19K at the end of December and dropping to around 7.4K by the end of March. Active users also showed a slight decline, from 183K in late December to about 154K by the end of March.
Franko Trading experienced modest download numbers, beginning with 2.5K downloads at the end of December and peaking at 7.1K by the end of January, before declining to around 3.8K by the end of March. Active users increased steadily from around 22.7K in late December to a peak of 30.4K at the end of January, before stabilizing around 27.9K by the end of March.
TospinoMall had a notable increase in weekly downloads, starting from a mere 198 at the end of December and peaking at approximately 3.1K by the end of March.
For more detailed insights and data, visit Sensor Tower.
