Top 5 Shopping Apps in Finland Q1 2022 Performance

The first quarter of 2022 saw varied performance trends among the top 5 shopping apps in Finland. Here’s a closer look at their weekly downloads and active user metrics:

S-kaupat from Suomen Osuuskauppojen Keskuskunta started the year with 7.4K downloads in the final week of December 2021, peaking at 8.7K in the first week of January. Downloads saw a gradual decline to around 4.5K by late February, with a slight recovery to 5.5K by the end of March. Active users showed a consistent upward trend, starting at 9.8K and reaching 15.2K by the end of Q1.

Lidl Plus maintained steady download numbers throughout the quarter, beginning with 2.5K in late December and fluctuating around 3.7K to 4K in the following weeks. Active users started strong at 362.9K and saw a peak of 394.2K in early January, maintaining a stable range around 385K to 393K for the rest of the quarter.

Zalando – Online fashion had a stable download trend, beginning with 2.9K in late December and achieving a slight increase to around 3.3K by early February. Downloads dipped to 2.2K in late February but recovered to 2.7K by mid-March. Active users showed a slight decline from 95.1K in late December to 86.6K in late February, but rebounded to 98K by the end of March.

K-Ruoka experienced fluctuations in downloads, starting at 1.9K in late December and peaking at 4.1K in mid-March. There was a notable drop to 2K by the end of March. Active users trended positively, beginning at 27.8K in late December and reaching 33.3K by mid-March, with a slight decrease to 28K by the end of the quarter.

SHEIN - Shopping Online saw a gradual increase in downloads, from 1.2K in late December to 3.6K by mid-March. Active users displayed similar growth, starting at 58.2K and peaking at 67.9K by mid-March, before slightly decreasing to 62.9K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.