AI Insights · Timothy · April 2022
Top 5 Shopping Apps in Spain Q1 2022: Unified Platform Performance
Explore the performance of the top 5 shopping apps in Spain during Q1 2022, including trends in downloads and active users.
In the first quarter of 2022, the top shopping apps in Spain saw varying trends in downloads and active users. Let's delve into the performance of these apps based on data from Sensor Tower.
Rebajas de Verano experienced a notable fluctuation in weekly downloads. Starting with around 97K downloads in late December, it peaked at 165K in mid-January, before gradually declining to approximately 63K by the end of March. Active users for the app showed a similar trend, starting at around 146K and peaking at 251K in mid-January, then stabilizing around 230K by the end of the quarter.
SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from 47K at the end of December and reaching a high of 108K by the end of March. The app maintained a strong active user base, fluctuating between 1.6M and 2M throughout the quarter, with a notable peak of 2M in the final week of March.
AliExpress - Shopping App showed a mixed trend in downloads, beginning at 81K and peaking at 97K in mid-January, but declining to about 40K by the end of March. Weekly active users for the app ranged from 1.6M to 1.7M, with a slight dip to 1.5M in mid-March but recovering to around 1.6M by the end of the quarter.
Amazon maintained relatively stable download numbers, starting at 58K and peaking at 69K in early January, then stabilizing around 41K by the end of March. The app's active users showed a slight decline from 4M at the end of December to about 3.5M by the end of March, with minor fluctuations throughout the quarter.
Zalando – Online fashion experienced a gradual increase in downloads, starting at 35K and peaking at 54K in early January, before stabilizing around 40K by the end of March. Active users for the app fluctuated between 400K and 600K, with a peak of approximately 613K in early January.
These data points from Sensor Tower highlight the diverse performance trends of the top shopping apps in Spain during Q1 2022. For more detailed insights, visit Sensor Tower.
