Top 5 Shopping Apps in Estonia Q1 2022: Performance Overview

In the first quarter of 2022, the top 5 shopping apps in Estonia showcased varying performance trends. Here’s a closer look at their weekly downloads and other key metrics:

Lidl – All our offers, leaflets and opening hours saw a notable spike in downloads mid-quarter. Starting with modest figures around 90-150 downloads per week in January, the app experienced a significant surge to over 1K downloads in the week of February 21, peaking at 5.2K by the end of February. The downloads then slightly decreased but maintained a high level, reaching around 4K weekly downloads by the end of March.

SHEIN - Shopping Online experienced relatively stable downloads throughout the quarter, with weekly figures ranging from approximately 550 to 820 downloads. A notable increase occurred in the week of March 21, where downloads surged to approximately 1.4K, before settling at around 937 downloads by the end of March.

ABOUT YOU Online Fashion Shop demonstrated consistent growth in downloads. Starting the quarter with around 681-807 weekly downloads, the app saw a gradual increase, peaking at 1.2K downloads in the final week of March.

Zalando – Online fashion maintained steady weekly downloads, fluctuating between 331 and 930 throughout the quarter. The highest number of downloads was recorded in the last week of March, reaching 930.

AliExpress - Shopping App showed a consistent pattern in weekly downloads, with figures ranging from 529 to 776 throughout the quarter. The downloads remained relatively stable, with minor fluctuations, ending Q1 with 619 downloads.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.