Top 5 Shopping Apps in Denmark Q1 2022

In Q1 2022, Denmark's top 5 shopping apps demonstrated diverse trends in downloads and active user engagement. Here are the highlights from Sensor Tower data:

Netto+ | Scan&Go saw a significant increase in weekly downloads, peaking at 16.9K in early February, before normalizing to around 7.2K to 7.7K towards the end of March. Active users exhibited a steady rise, reaching a high of approximately 53.1K in early February and stabilizing around 40K to 42K in March.

IKEA maintained a consistent download rate, with a notable peak of 8.2K in mid-February. Active users also showed a stable trend, fluctuating between 22K and 28K throughout the quarter.

REMA 1000 experienced a gradual decline in downloads, starting from 5.4K in early January and dropping to around 3.2K to 3.6K by the end of March. Active users followed a similar downward trend, decreasing from 8.5K in mid-January to approximately 6.7K by the end of the quarter.

Lidl Plus saw a remarkable surge in downloads in March, peaking at 8.4K in the third week. Active users remained robust throughout the quarter, consistently hovering around 150K to 170K.

Zalando – Online fashion had a stable download rate, with minor fluctuations between 3.4K and 4.5K. Active users showed some variability, starting at 169K in late December and reaching 172K by the end of March.

These insights, based on Sensor Tower data, offer a glimpse into the performance dynamics of Denmark's leading shopping apps during Q1 2022. For more detailed analytics and trends, visit Sensor Tower.