Top 5 Shopping Apps Performance in Germany for Q1 2022

In the first quarter of 2022, the top 5 shopping applications in Germany showed varied performance trends across weekly downloads and active users. Here’s a detailed look at their metrics:

Amazon saw a steady decline in weekly downloads, starting at around 96K in late December 2021 and dropping to approximately 65K by early March. However, there was a notable resurgence in the last week of March, with downloads reaching nearly 78K. Weekly active users for Amazon remained relatively stable, fluctuating between 5.1M and 5.5M throughout the quarter.

OTTO - Online Shopping & Möbel experienced a peak in weekly downloads at the end of March, reaching about 82K. The early weeks of January saw downloads around 68K, which decreased to approximately 59K by mid-March before the final increase. Active users for OTTO remained consistent around 1.1M to 1.3M, with minor fluctuations.

Kaufland: Supermarket Offers had a significant drop in weekly downloads from around 75K at the end of December to about 38K in mid-March, with a slight rebound to 48K by the end of the month. Active users for Kaufland showed a similar trend, starting at approximately 634K and ending the quarter slightly higher at about 586K.

Lidl Plus exhibited a steady performance in weekly downloads, ranging from 47K to 60K throughout the quarter. The highest point was at the end of March with about 59K downloads. Active users for Lidl Plus were stable, hovering around 1M to 1.1M during the period.

Zalando – Online fashion showed consistent weekly download numbers, fluctuating between 48K and 57K. The highest downloads were recorded in the first week of February at around 57K. Zalando's active users fluctuated slightly, maintaining a range between 885K and 945K, with a noticeable increase to 936K in the last week of March.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.