AI Insights · Timothy · April 2022
Top 5 Shopping Apps in Germany in Q1 2022: Performance Insights
Discover the performance trends of the top 5 shopping apps in Germany for Q1 2022, including download numbers and active user metrics.
In the first quarter of 2022, the top 5 shopping apps in Germany showcased varied performance trends in terms of downloads and active users. Here's a detailed look at how each app fared during this period, based on data from Sensor Tower.
Kleinanzeigen - without eBay saw a consistent download pattern with weekly downloads fluctuating between 88K and 106K. Notably, the app peaked at approximately 106K downloads in the final week of March. Active users for the app remained strong, starting at around 5.6M at the beginning of January and ending at nearly 5.9M by the end of March.
Amazon experienced a decline in weekly downloads over the quarter, starting at 96K in late December and dropping to about 65K in early March, before rebounding to nearly 78K by the end of March. The number of active users displayed a similar trend, with a slight decrease from 5.5M in late December to approximately 5.3M in early March, and then a rise to 5.3M by the end of the quarter.
OTTO - Online Shopping & Möbel showed a stable download rate, with weekly figures generally ranging from 59K to 82K. The highest number of downloads, around 82K, was recorded in the last week of March. Active users saw a slight decline from 1.3M at the end of December to around 1.1M by the end of March.
Klarna | Shop now. Pay later. had a mixed quarter with downloads starting at 86K in late December and falling to approximately 50K in mid-March, before rising again to about 61K by the end of March. Active users also fluctuated, beginning at 1.2M at the start of January, dipping to around 1M in mid-March, and then recovering to 1.2M by the end of the quarter.
Vinted: Sell vintage clothes maintained a relatively steady download rate, with weekly downloads varying between 52K and 71K. The highest number of downloads was recorded in early January with 71K. Active users grew from around 938K at the end of December to over 1.1M by the end of March.
For more detailed insights and further data, visit Sensor Tower.
