AI Insights · Timothy · April 2022
Top 5 Shopping Apps in Colombia Q1 2022 Performance
An overview of the performance of the top 5 shopping apps in Colombia for Q1 2022, detailing their weekly downloads and active users.
In the first quarter of 2022, the top 5 shopping applications on a unified platform in Colombia demonstrated notable performance trends in terms of weekly downloads and active users. Here's a detailed look at how these apps fared over the quarter.
Shopee CO: 9.9 Día de Compras saw a dynamic trend in weekly downloads, starting the quarter with approximately 374K downloads in the first week of January. Although there was a dip mid-quarter, downloads picked up again, closing March with around 312K. The app's weekly active users also showed a consistent upward trajectory, starting from 1.54M at the beginning of January and reaching 1.87M by the end of March.
Mercado Libre: Compras Online maintained a stable download rate throughout the quarter. Weekly downloads fluctuated between 54K and 62K, peaking in the first week of March. The app's weekly active users saw minor variations, starting at 2.39M and peaking at 2.66M in the first week of March before settling at around 2.39M by the end of the quarter.
Homecenter: Hogar Construcción experienced a significant rise in weekly downloads, particularly in early March, where it reached approximately 52K downloads. Active users also saw an increase in early March with a peak of 278K, although there was a slight decline towards the end of the quarter, ending with around 214K active users.
AliExpress - Shopping App had a relatively stable performance in terms of downloads, averaging around 20K to 33K weekly downloads. The app's active user base remained steady, fluctuating between 650K and 720K, with a notable peak of 719K in the last week of March.
Puntos Colombia showed a gradual decline in weekly downloads, starting from approximately 28K in late December and decreasing to around 16K by the end of March. However, the weekly active users remained relatively stable throughout the quarter, hovering around 80K to 92K.
These insights provide a comprehensive view of the top shopping apps in Colombia for Q1 2022. For more detailed data and further analysis, visit Sensor Tower.
