AI Insights · Timothy · April 2022
Top 5 Shopping Apps Performance on Unified Platform in Central America in Q1 2022
Analyzing the performance of the leading shopping apps in Central America for Q1 2022, focusing on weekly downloads and active users.
In the first quarter of 2022, the top five shopping applications in Central America showcased varied trends in weekly downloads and active users. Here is a detailed look at their performance:
Shopee MX: 9.9 Día de Compras saw fluctuating weekly downloads, starting strong at 741K in the first week of January and gradually declining to approximately 266K by the end of March. Active users showed a peak of 3.1M at the end of January, followed by a slight decline to around 2.6M by late March.
SHEIN - Shopping Online experienced a consistent increase in weekly downloads, beginning at 212K in the last week of December and peaking at 416K in early March. Active users also demonstrated a steady rise, from 4.1M at the start of the quarter to approximately 4.7M by the end of March.
Mercado Libre: Compras Online maintained stable weekly downloads, fluctuating between 272K and 399K throughout the quarter. Active users showed a slight decline from 8.6M in late December to around 8.4M by the end of March.
Nike: Shoes, Apparel, Stories had moderate weekly downloads, starting at 145K and ending the quarter at approximately 115K. Active users increased from 404K in late December to around 480K by the end of March.
Walmart - Walmart Express - MX showed stable weekly downloads, averaging around 120K, with a peak of 148K in early January. Active users ranged from 456K to 517K, demonstrating a steady user base throughout the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.
