Top 5 Shopping Apps in Belarus Q1 2022

In the first quarter of 2022, the top five shopping applications in Belarus displayed a range of performance trends in terms of downloads and active users. The data, sourced from Sensor Tower, provides insights into the dynamics of the shopping app market.

AliExpress: интернет-магазин experienced significant fluctuations in weekly downloads. Starting strong at around 34K downloads in early January, the app peaked at 62K in mid-February before experiencing a sharp decline to approximately 2.9K by the end of March. Active users also showed a varied trend, beginning at 70K in late December and peaking at 95.5K in mid-February, before settling at around 71.2K by the end of the quarter.

Wildberries maintained a relatively consistent pattern in weekly downloads, starting at around 20.5K and peaking at 28.8K in late January. Active users displayed stability, starting at approximately 308K and slightly increasing to around 326K by mid-February, before concluding the quarter at 298K.

OZON: товары, одежда, билеты saw a steady increase in downloads early in the quarter, peaking at around 26.6K in mid-February. However, downloads dipped to approximately 8.7K by the end of March. The app's active users showed a gradual decline from 130K in late December to around 100K by the end of the quarter.

Куфар: товары, квартиры, авто had a consistent upward trend in downloads, starting at around 8.8K in late December and peaking at approximately 18.1K by the end of March. Active users also increased, beginning the quarter at 310K and reaching around 360K by the end of March.

Еплюс showed a sharp increase in downloads early in the quarter, peaking at around 39.4K by late January before stabilizing to approximately 7K by the end of March. Active users followed a similar trend, starting at 417 in late December and peaking at around 49K in early February, before ending the quarter at approximately 20.5K.

For more detailed insights and comprehensive data, visit Sensor Tower.