AI Insights · Timothy · April 2022
Top 5 Shopping Apps in Brazil Q1 2022 Performance
Analyzing the performance of the top 5 shopping apps in Brazil during Q1 2022, including weekly downloads and active users.
In Q1 2022, the top 5 shopping apps in Brazil demonstrated impressive performance metrics in terms of downloads and active users. Here is a detailed overview of each app's performance, based on data from Sensor Tower.
Shopee Brasil - Frete Zero saw consistent weekly downloads, peaking at approximately 1.4M in mid-January. The app maintained strong weekly active users, starting the quarter with around 17.6M and increasing to over 20.9M by mid-March.
SHEIN - Shopping Online experienced a significant rise in weekly downloads, reaching up to 913K by the end of March. Its weekly active users also showed a steady increase, beginning at 6.4M and growing to over 9.1M by the end of the quarter.
Mercado Libre: Compras Online maintained a stable download rate, with weekly downloads fluctuating around 450K. The app's active users showed a slight increase, starting at approximately 20.1M and peaking at 22.2M in mid-January.
Americanas: Compras Online had a notable increase in weekly downloads, peaking at roughly 586K in mid-January. However, the app faced fluctuations in active users, starting with 10.9M and reaching a peak of 12.9M in early January before fluctuating throughout the quarter.
Magalu: compras com descontos saw a varied download trend, starting strong with 600K downloads in early January but tapering off to around 251K by the end of March. Active users started at 5.3M and peaked at 7M in early January, before seeing a gradual decline to 5.3M by the end of the quarter.
These metrics highlight the dynamic nature of the shopping app market in Brazil during Q1 2022. For more detailed insights and data, visit Sensor Tower.
