Top 5 Shopping Apps in Belgium: Q1 2022 Performance

In the first quarter of 2022, the shopping app landscape in Belgium saw significant activity among the top 5 applications. The data, sourced from Sensor Tower, provides a comprehensive look at weekly downloads, active users, and revenue trends across a unified platform.

SHEIN - Shopping Online maintained a robust presence with weekly downloads ranging from 10K to 27K. The app experienced a notable increase in downloads, peaking at 26.8K in mid-March. Active users also showed a consistent upward trend, starting at 245K in late December and reaching approximately 299K by the end of March.

Xtra saw its weekly downloads significantly increase, particularly in March, where they surged from 18.4K to 30.4K mid-month. Active users followed a similar trend, rising from 45K at the beginning of the quarter to a peak of 80.5K in mid-March before settling at 68.8K by the end of the quarter.

Zalando – Online fashion showed steady download numbers throughout Q1 2022, with weekly downloads fluctuating between 9.4K and 14.1K. The app's active users started strong at 287K and peaked at 351K in the first week of January, later stabilizing around 293K towards the end of March.

Lidl Plus experienced consistent weekly downloads, ranging from 7.5K to 13K, with a notable peak in early February. Active user numbers remained stable, starting at 217K and gradually increasing to 238K by the end of March.

HEMA saw a substantial jump in weekly downloads, particularly in early February, reaching 19K. The app's active users also increased significantly from 346 at the beginning of the quarter to 25.4K by the end of March.

For more detailed insights and data analysis, visit Sensor Tower.