Top 5 Shopping Apps Performance in Austria Q1 2022

During the first quarter of 2022, the top shopping apps in Austria demonstrated varied performance in terms of downloads and active users. Here's a detailed look at the trends for willhaben, Amazon, SPAR Stickermania 2022, Klarna | Shop now. Pay later., and Mein dm.

willhaben saw a consistent download rate, starting at around 10.9K downloads in late December and peaking at 12.3K by the end of March. Weekly active users showed a positive trend, increasing from approximately 370K at the start of the quarter to around 433K by the end.

Amazon experienced a gradual decline in downloads from 10.5K in late December to 7.9K in the last week of March. Active users fluctuated slightly but remained stable overall, starting around 600K and ending close to that figure.

SPAR Stickermania 2022 had a significant spike in downloads in early January, reaching 38.2K, but this trend sharply declined, falling to just 164 downloads by the end of March. There was no data available for weekly active users.

Klarna | Shop now. Pay later. saw its downloads decrease from 12.3K in late December to 7.2K by the end of March, with a slight increase in the last week. Active users showed some volatility, starting at approximately 117K and dipping to around 95K before rising to 107K at the end of the quarter.

Mein dm had an initial surge in downloads, peaking at 9.1K in the first week of January, before stabilizing around 4.5K by the end of March. Active users exhibited a relatively stable trend, hovering around the 20K mark throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower's platform.