Top 5 Shopping Apps in Africa Q1 2022: Performance Overview

In the first quarter of 2022, the top five shopping applications in Africa demonstrated distinct trends in terms of weekly downloads and active users. Here is a detailed look at their performance, based on data from Sensor Tower.

Jumia Online Shopping saw significant fluctuations in weekly downloads, peaking at approximately 467K in the week of February 21. The app maintained a robust user base, with weekly active users hovering around 3.4M, showing a slight decline towards the end of the quarter.

Amazon Shopping experienced a notable increase in weekly downloads mid-March, reaching around 405K. Active users also saw an upward trend, increasing from 2M at the beginning of January to approximately 2.3M by mid-March.

Alibaba.com showed a steady rise in weekly downloads, peaking at 190K in early March. Active users also followed an upward trajectory, reaching 2.5M in the week of March 7 before stabilizing around 2.3M towards the end of the quarter.

SHEIN - Shopping Online exhibited a strong increase in weekly downloads, hitting a high of 164K in mid-March. Active users consistently grew, starting at 745K in late December and reaching approximately 1M by mid-March.

noon Shopping, Food, Grocery also saw a steady rise in weekly downloads, peaking at around 122K in late March. The app’s active users showed a consistent increase from 741K in late December to approximately 924K by late March.

These insights reflect the diverse trends and user engagement levels for the top shopping apps in Africa during the first quarter of 2022. For more detailed analytics, visit Sensor Tower.