Top 5 Shopping Apps in Africa Q1 2022: Performance Overview

During the first quarter of 2022, the top five shopping apps in Africa demonstrated impressive performance metrics on a unified platform, showcasing strong user engagement and download trends. Here’s a closer look at their performance:

Jumia Online Shopping from Africa Internet Group saw a notable increase in weekly downloads, peaking at approximately 467K in late February. Active users fluctuated slightly, starting at 3.4M in late December and ending the quarter at 3.4M, with a peak of 3.8M in early January.

Amazon Shopping experienced a steady rise in weekly downloads, reaching a high of 406K in mid-March. Active users grew consistently, starting from 2M in late December and peaking at 2.3M by mid-March.

OLX Arabia - أوليكس maintained a stable download rate throughout the quarter, with a peak of 138K in late March. Active users showed a positive trend, increasing from 1.1M in late December to 1.3M by the end of March.

Alibaba.com saw a significant rise in weekly downloads, peaking at 190K in early March. Active users remained robust, starting at 2.3M in late December and reaching 2.5M in early March.

SHEIN - Shopping Online demonstrated consistent growth in weekly downloads, peaking at 164K in mid-March. Active users increased steadily from 746K in late December to over 1M by mid-March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.