Top 5 Parenting Apps in South Africa, Q1 2022

In Q1 2022, the top 5 parenting apps in South Africa showcased varying trends in downloads, revenue, and active users. Data from Sensor Tower provides a detailed look at these trends.

pregnancy + | tracker app experienced a significant spike in weekly downloads early in the quarter, peaking at 3.9K during the week of January 10. This was followed by a steady decline, ending the quarter at 2K downloads. Weekly revenue fluctuated, with a peak of approximately $93 in the last week of December and a low of $25 in mid-February. The app maintained a strong user base, with weekly active users increasing from 40.2K to 47.1K over the quarter.

pregnancy test & tracker saw a remarkable increase in weekly downloads, starting at 101 and reaching 4.1K by the end of March. Weekly revenue remained minimal but showed a slight upward trend, peaking at $2 in the last week of March. Active users also demonstrated substantial growth, rising from 432 to 3.7K.

screen time - parental control observed an increase in weekly downloads early in the quarter, peaking at 1.5K in the week of January 24. Revenue trends were inconsistent, with a high of $375 in early March and a low of $109 in late January. The app's active users peaked at 1.6K in January and then declined to 643 by the end of March.

phone tracker by number in us showed stable download numbers throughout Q1, ranging from 470 to 827 weekly downloads. Active user trends were also relatively stable, with a peak of 523 in late February and a low of 338 in mid-March.

be closer: family location had a notable spike in weekly downloads, peaking at 2.9K in early March. Revenue trends were more consistent, with a peak of $767 in late March. The app's active users fluctuated, with a significant peak of 4K in early March and a low of 698 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.