Top 5 Parenting Apps in the UK - Q1 2022 Performance

The first quarter of 2022 saw interesting trends among the top five parenting apps in the United Kingdom, as measured by Sensor Tower. Here’s a detailed look at the performance of each app.

Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC experienced a consistent increase in weekly revenue, peaking at approximately $31K in mid-March. Weekly downloads saw fluctuations, starting at around 10K in late December and ending with a slight decline to 8.5K by the end of March. The app's weekly active users ranged from 78K to 95K, with a notable peak in mid-March.

Pregnancy + | Tracker App by Philips Digital UK Limited showed steady weekly revenue, consistently around $600-$800. Weekly downloads varied, starting at 8.1K at the end of December, peaking at 12.9K in mid-March, and ending at 11.8K by the end of the quarter. The app maintained a strong user base with weekly active users ranging from 403K to 430K.

Microsoft Family Safety saw its weekly revenue fluctuate, peaking at around $480 in early February. Weekly downloads started strong at 11K but saw a significant decline to around 3.7K by the end of March. Despite this, weekly active users showed resilience, ranging from 20K to 28K throughout the quarter.

Pampers Club: Nappy Offers had notable weekly downloads, which peaked at 4.5K in mid-January but fell to around 970 by the end of March. However, the app did not generate any revenue during this period, nor were active user numbers available.

FamilyAlbum - Photo Sharing, by MIXI, Inc., experienced a peak in weekly revenue at approximately $1.7K in late February. Weekly downloads ranged from 2.8K to 6K, with a notable peak at the start of January. The app's weekly active users were strong, consistently around 98K to 100K by the end of March.

For more detailed insights and data, visit Sensor Tower.