Top 5 Parenting Apps Performance in Colombia: Q1 2022

During the first quarter of 2022, the top 5 parenting applications on a unified platform in Colombia showed varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at their trends:

Family Tracker by Phone Number saw a significant fluctuation in weekly downloads, starting with 5.2K at the end of December and peaking at 7.9K in the week of March 21. Active users also showed a steady increase, reaching a high of approximately 16.1K in the same week.

The Pregnancy + | Tracker App experienced an initial surge in weekly downloads, peaking at 8.3K in late January before stabilizing around 3.3K by the end of March. Weekly revenue showed a notable spike to $52 in the final week of March. Active users remained relatively stable, fluctuating between 131K and 153K throughout the quarter.

Be Closer: Family location had a remarkable start with 12.2K downloads in the first week of January, but this number dropped significantly in the following weeks, stabilizing around 500 downloads by the end of March. Weekly revenue peaked at $639 in the second week of January before declining. Active users peaked at 34.2K in early January and saw a gradual decline, ending the quarter at around 15.1K.

Policia de Niños Llamada Falsa showed a steady pattern in weekly downloads, starting at 5.3K in late December and maintaining around 2.5K towards the end of March. Active users fluctuated, peaking at approximately 9.1K at the end of December, and then stabilizing around 5.1K by the end of the quarter.

Lastly, Policía de niños - para padres had a more consistent performance in weekly downloads, peaking at 3.5K in late December before leveling off around 2.5K by the end of March. Active users showed a similar trend, starting at 5.9K and ending at approximately 4.3K.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends for these applications.