AI Insights · Timothy · April 2022
Top 5 Parenting Apps in Bulgaria - Q1 2022 Performance
Discover the performance trends of the top 5 parenting apps on a unified platform in Bulgaria during the first quarter of 2022, based on Sensor Tower data.
Throughout the first quarter of 2022, the top 5 parenting applications in Bulgaria displayed varied performance metrics, as reported by Sensor Tower. Below is a detailed look at each app's weekly downloads, revenue, and active user trends.
Paint and Learn Animals from Sunny Kid Games saw a significant increase in weekly downloads, starting from only 42 in late December 2021 and peaking at 732 in the week of January 31. The app maintained a stable range of 477 to 732 downloads per week for the rest of the quarter. Weekly active users followed a similar trend, rising from 52 at the end of December to a peak of 546 at the end of January, and then stabilizing between 432 and 536 users.
Find my kids: live GPS tracker by GEO TRACK TECHNOLOGIES INC had a notable high in weekly downloads of 1545 in late December, but this number decreased significantly to around 300-700 downloads weekly throughout the quarter. The app's revenue fluctuated, peaking at $1K at the end of December and then averaging around $600-700 weekly. Active users started at approximately 19K in late December, declining to about 12K by the end of March.
Phone Tracker By Number in US from Awesome Game Studio experienced relatively stable weekly downloads, ranging from 357 to 500 throughout the quarter. The weekly active user count remained consistent, starting at 1635 in late December and fluctuating slightly around 1600 users for the rest of the period.
Learn Music & Songs Xylophone, another app from Sunny Kid Games, showed a steady increase in weekly downloads, beginning with 15 in late December and reaching up to 693 by mid-March. Active users mirrored this trend, growing from 11 to around 1000 by mid-March and maintaining high engagement with a slight dip towards the end of the quarter.
Be Closer: Family location from Applabel LTD saw fluctuations in weekly downloads, peaking at 784 in early February before dropping to around 139 to 323 by the end of March. Revenue had a peak of $170 in mid-January and then varied between $69 and $164. Active users showed a decline from 1104 in late December to 537 in late February but rebounded to 1105 by the end of March.
For more insights and detailed analytics, visit Sensor Tower.
