AI Insights · Timothy · April 2022
Top 5 Parenting Apps on Unified Platform in Colombia - Q1 2022
Explore the performance of the top 5 parenting apps in Colombia during Q1 2022, including weekly downloads, revenue, and active users.
In the first quarter of 2022, the top five parenting applications on the unified platform in Colombia showed varied performance in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into the trends observed for each app.
Be Closer: Family location experienced a peak in weekly downloads at the beginning of January with approximately 12.2K, but saw a significant drop to around 534 by the end of March. Weekly revenue for this app showed a high of about $639 in mid-January, followed by a general decline to around $261 by the end of the quarter. Weekly active users also fluctuated, starting at 34.2K in early January and ending at approximately 15.1K in late March.
BabySparks - Development Activ had a more stable performance. Weekly downloads ranged from a high of 1.05K in early January to around 540 by the end of March. The app's weekly revenue peaked at $904 in early February and maintained a steady flow, finishing the quarter at around $351. Weekly active users showed a slight decline from 2.03K in early January to about 1.52K by the end of March.
Find my kids: live GPS tracker saw its highest weekly downloads in mid-January with roughly 1.79K, tapering off to approximately 509 by the end of March. Weekly revenue for this app reached its peak at $576 in late January and ended the quarter at around $324. Weekly active users saw a peak of 6.53K in late January, decreasing to about 4.15K by late March.
Kinedu: Baby Development had a significant spike in weekly downloads in early March, reaching roughly 6.95K, before dropping to about 841 by the end of the month. The app's weekly revenue peaked at $441 in early March and concluded the quarter at around $263. A notable increase in weekly active users was observed, starting from 8.78K in early March and ending at approximately 8.73K by the end of the quarter.
Qustodio Parental Control App maintained a relatively stable performance. Weekly downloads fluctuated slightly, peaking at 299 in mid-March and ending at around 226. Weekly revenue varied, reaching a high of $624 in mid-January and stabilizing at around $411 by the end of March. Weekly active users remained constant, starting at 1.98K in early January and ending at approximately 1.76K by late March.
For more detailed insights and data, visit Sensor Tower.
