Top 5 Parenting Apps in Australia for Q1 2022: Performance Overview

The first quarter of 2022 saw interesting trends among the top 5 parenting apps in Australia. Here's a detailed look at their performance in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.

Be Closer: Family location experienced a notable increase in weekly revenue, peaking at approximately $5.3K in the final week of March. Weekly downloads showed a significant rise mid-quarter, reaching around 2.5K in the week of March 14, while weekly active users saw a steady climb from 864 to over 2.1K by the end of the quarter.

Find my kids: live GPS tracker also showed strong performance, with weekly revenue peaking at around $3K in the last week of February. Weekly downloads reached their highest in late January with approximately 2.2K, and weekly active users consistently remained high, peaking at over 10K in mid-February.

BabySparks - Development Activ had a stable performance with weekly revenue fluctuating around $3.2K in early March. Downloads, however, remained relatively low, with a peak of just over 660 in late March. Weekly active users saw a slight dip mid-quarter but recovered to around 2.2K by the end of March.

Track Family GPS Location - Sp showed a gradual increase in weekly revenue, peaking at nearly $960 in the week of March 21. Downloads fluctuated but reached a high of 599 in the last week of January. Active users saw a rise in mid-March, peaking at 314.

Little Ones™ maintained a steady revenue stream, peaking at around $4K in late December and early January. Downloads were modest, with a peak of 376 in mid-January. Unfortunately, no data was provided for weekly active users.

These insights are derived from Sensor Tower data, where more detailed information can be found.