Performance of Top 5 News Applications on Unified Platform in Kenya for Q1 2022

In Q1 2022, the top five news applications in Kenya demonstrated varied performance across metrics such as downloads, revenue, and active users. Below is a detailed analysis of their performance based on data from Sensor Tower.

Nation ePaper from Nation Media Group Ltd saw a consistent increase in weekly revenue, peaking at around $586 in the last week of January. Downloads fluctuated throughout the quarter, starting at 89K in the first week of January and ending at 68K in the last week of March.

Bloomberg: Business News Daily experienced a notable peak in weekly revenue, reaching approximately $292 in mid-March. Weekly downloads showed a downward trend initially but saw a resurgence in the latter part of the quarter, ending at 487K. Active users remained relatively stable, starting at 3.6K and maintaining similar levels throughout the quarter.

The Standard Digital e-Paper had a significant spike in revenue in the second week of January, reaching $237. Downloads were relatively low and fluctuated, with a notable peak at 51K in the last week of March.

The New York Times saw consistent weekly revenue, peaking at $159 in the third week of February. Downloads peaked at 1.1M in mid-March, with active users reaching their highest at 7.3K in the same period.

The Wall Street Journal from Dow Jones & Company, Inc. saw its highest revenue in the first week of January at $140. Downloads showed a peak of 548K in the last week of January, while active users fluctuated moderately, ending the quarter at 2.7K.

These insights are based on Sensor Tower data, and more detailed analytics can be found on their platform.