Top 5 Lifestyle Apps in Russia Q1 2022: Unified Platform Performance

In the first quarter of 2022, the top five lifestyle apps in Russia on a unified platform—combining both iOS and Android data—showed distinct trends in downloads, revenue, and active users. Here’s a closer look at their performance:

Pinterest saw a peak in weekly downloads at 162K in early February before experiencing a gradual decline to 135K by the end of March. The app maintained strong weekly active users, starting at 7.4M and peaking at 8M in early February, before slightly dropping to 7.8M by the end of the quarter.

Mi Home experienced a notable decrease in weekly downloads, starting from 106K at the end of December and declining to 27K by the end of March. Revenue peaked at $478 in mid-January, with a general downward trend to $128 by the end of the quarter. Weekly active users showed an initial decline but stabilized around 640K towards the end of March.

Couple Widget: Love Countdown had fluctuating download numbers, with a significant peak at 85K in late January, followed by a drop to 28K by the end of March. The app's weekly active users increased from 154K to 248K by the end of January, then stabilized around 210K in March.

Fantastic Face – Aging Prediction, Face - gender saw a strong start in weekly downloads, peaking at 58K in late February before plummeting to zero by mid-March. Revenue followed a similar pattern, peaking at $1.2K at the end of December and dropping to zero by mid-March. Active users peaked at 74K in late February and declined sharply to 7K by the end of the quarter.

3D Wallpaper Parallax 2020 experienced a peak in downloads at 69K at the end of December, then a steady decline to 562 by the end of March. Active users followed a similar trend, peaking at 96K and decreasing to 20K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.