Top 5 Lifestyle Apps in Romania for Q1 2022

In the first quarter of 2022, the top 5 lifestyle applications in Romania showed varied performance trends in downloads, active users, and revenue. Here’s a detailed look at each app's performance:

Glovo: Food Delivery and More saw a significant increase in weekly downloads, peaking at approximately 78.7K in the week of January 31. The app's weekly active users also fluctuated, reaching a high of around 350.9K in mid-February before experiencing a gradual decline to 277.9K by the end of March.

Pinterest maintained a relatively steady download rate throughout the quarter, with weekly downloads peaking at 22.4K in late January. Weekly active users showed minor fluctuations, starting at 1.82M at the beginning of the quarter and ending at approximately 1.82M by the end of March.

Orion — Daily Horoscope experienced a notable increase in revenue, peaking at $625 in the week of March 7. Weekly downloads varied significantly, starting at 47.6K in early January and dropping to 1.4K by the end of March. Active users also showed a downward trend, starting at 44.5K in early January and ending at 16.9K by late March.

Google Home had a consistent performance in terms of downloads, with weekly downloads peaking at 11.5K in late December and gradually decreasing to 5K by the end of March. The app's weekly active users followed a similar trend, starting at 31.1K and ending the quarter at 25.9K.

H&M - we love fashion saw fluctuating download numbers, peaking at 10.8K in mid-February. The app's weekly active users showed a steady increase, starting at 250.6K in late December and reaching 232.4K by the end of March.

These insights are based on data from Sensor Tower. For a more detailed analysis and further insights, visit Sensor Tower’s platform.