Top 5 Lifestyle Apps in New Zealand: Q1 2022 Performance

During the first quarter of 2022, the top 5 lifestyle apps in New Zealand displayed varied performance metrics across downloads, revenue, and active users. Below is a detailed overview based on Sensor Tower data.

Google Home experienced a decline in weekly downloads, starting from approximately 10.6K at the end of December and decreasing to around 5.6K by the end of March. Weekly active users showed a similar trend, beginning at about 70.8K and fluctuating slightly to end at around 61.2K.

Pinterest maintained relatively stable weekly download numbers, ranging between 3.9K and 4.7K throughout the quarter. Active users remained strong, with a slight overall decrease from around 1.13M at the start of January to approximately 1.09M by the end of March.

Z App showed fluctuating download numbers, peaking at 7.8K in early March before dropping to about 1.3K by the end of the month.

Tinder Lite generated consistent weekly revenue, averaging around $55K to $70K. Download numbers remained steady, ranging from approximately 2.9K to 3.6K. Active users hovered around 140K, with a slight dip to about 133.7K by the end of March.

Trade Me: Property, Jobs, Shop saw consistent weekly downloads, with numbers fluctuating between 4.4K and 5.8K. Active users demonstrated a minor decline, starting at about 112.1K and ending at around 111.2K.

For more detailed insights and further data, visit Sensor Tower.