Top 5 Lifestyle Apps in Kenya in Q1 2022

Throughout the first quarter of 2022, the top 5 lifestyle applications in Kenya demonstrated varied performance metrics in terms of downloads and active users. Below, we delve into the specifics of each app, based on data from Sensor Tower.

MySafaricom, published by Safaricom Limited, witnessed a significant increase in weekly downloads, starting at approximately 24.2K in early January and peaking at around 64.9K by the end of March. In terms of active users, the app maintained a strong presence with slight fluctuations, starting from 1.79M in late December and reaching around 1.89M by the end of Q1.

My Airtel, from Airtel Africa, also saw an upward trend in weekly downloads. The app began the quarter with about 8.4K downloads and surged to approximately 39.2K by the end of March. Active users for My Airtel showed a steady increase, starting at 160K and growing to about 231K over the same period.

Pinterest, a popular app from the US, experienced consistent growth in weekly downloads, beginning at 8K and gradually increasing to around 12.5K by the end of Q1. The app's active user base also grew steadily, from 298K in late December to approximately 318K by the end of March.

Glovo: Food Delivery and More, published by Glovoapp 23SL, saw a varied download trend. Weekly downloads started at around 15.6K, dipped to a low of 4.2K in mid-January, and then recovered to approximately 11.7K by the end of March. Active users for Glovo fluctuated but showed a general upward trend, ending the quarter at around 116K.

Relax - Age Magic & Meditation, published by go live llc, demonstrated a notable increase in downloads over the quarter. The app's weekly downloads rose from just 133 in late January to about 17.6K by early March, before stabilizing around 9.9K towards the end of the quarter. Active users followed a similar trend, peaking at around 16K in early March and then settling at approximately 8.9K by the end of March.

For more detailed insights and data, visit Sensor Tower.