Top 5 Insurance Apps in South Africa in Q1 2022

In the first quarter of 2022, the top 5 insurance apps in South Africa showed varied performance trends on a unified platform, combining data from both iOS and Android. Below is a detailed look at the weekly downloads and active user trends for these applications.

Discovery experienced a notable fluctuation in weekly downloads. The app started with 6.6K downloads in the last week of December 2021 and peaked at 10.4K in the first week of January. Downloads then saw a gradual decline, stabilizing around 7K to 8K for the remainder of the quarter. Weekly active users started at 68.7K and increased to 72.5K by the end of March, showcasing a stable user engagement.

OUTsurance showed a consistent increase in weekly downloads. Starting at 1.9K in the last week of December 2021, downloads rose steadily, reaching a high of 5.1K by the end of March. The app's weekly active users also followed a similar upward trajectory, beginning at 5.2K and climbing to 10.3K by the quarter's end.

Pineapple had a more stable performance in terms of weekly downloads. The app started with 2.3K downloads in the last week of December and maintained figures around 2.1K to 3K throughout the quarter, peaking at 3K in early January.

MiWay Insurance Ltd showed moderate growth in downloads, starting at 1.4K in the last week of December 2021. The app saw its highest downloads of 1.8K in the last week of March. This indicates a steady interest and a slight increase in user acquisition over the quarter.

Discovery-Insure also displayed a varied download trend. The app started with 1K downloads in the last week of December and reached a peak of 1.8K in the first week of January. Downloads then fluctuated between 1K and 1.6K for the rest of the quarter, ending with 1.7K in the last week of March.

Data for these insights come from Sensor Tower, where more detailed analytics and trends can be explored.