AI Insights · Timothy · April 2022
Top 5 Insurance Apps in South America in Q1 2022
Discover the performance trends of the top 5 insurance apps in South America for Q1 2022, featuring key insights on downloads and active users.
In the first quarter of 2022, the top 5 insurance applications in South America showed interesting trends in terms of weekly downloads and active users. Here’s a closer look at how each app performed, based on data from Sensor Tower.
Porto: Seguros, Cartão e + from Porto Seguro began the quarter with around 48.4K downloads in the final week of December 2021, peaking at nearly 59K the week of January 10. Throughout the quarter, the app's downloads fluctuated, ending March with approximately 30.2K downloads. The weekly active users for this app remained strong, starting at 421K and seeing a slight increase to 437K by the end of March.
Pier. from Pier Serviços Digitais experienced a notable rise in weekly downloads, starting at nearly 11K in late December 2021 and peaking at 37.1K in the last week of February. The app's active users also saw a significant increase from 37.5K at the start of the quarter to around 80K by the end of March.
Bradesco Saúde from Bradesco Seguros S.A saw steady weekly downloads, starting the quarter at 18.6K and reaching a high of 24.1K in the last week of March. Weekly active users for this app showed a consistent trend, beginning at around 114K and ending the quarter at approximately 124K.
Bradesco Seguros, also from Bradesco Seguros S.A, had an increase in weekly downloads from 11.9K in late December 2021 to 18.7K by the end of March. The active user base started at nearly 115K, with a modest increase to 131K by the end of the quarter.
Lastly, Unimed Nacional from Central Nacional Unimed began the quarter with around 9.9K downloads in the last week of December 2021, peaking at 17.5K in the first week of January. The app maintained a steady number of active users, starting at 72K and ending at approximately 83K by the end of March.
For more detailed insights and comprehensive data on app performance, visit Sensor Tower.