AI Insights · Timothy · April 2022
Top 5 Insurance Apps in Europe Q1 2022 Performance
An overview of the performance of the top 5 insurance apps in Europe during Q1 2022, highlighting key metrics such as downloads, revenue, and active users.
In the first quarter of 2022, the top 5 insurance apps in Europe demonstrated varied performance in terms of weekly downloads, active users, and revenue. Here is a detailed look at how each app fared during this period.
Compte ameli from l'Assurance Maladie had significant weekly downloads, peaking at approximately 119.9K in the week of January 24, and concluding the quarter with 118.2K downloads in the final week of March. Weekly active users showed fluctuations, starting at 501.6K and reaching a high of 668.7K at the end of January, before settling at 481K by the end of March.
Meine AOK from AOK Bundesverband saw steady weekly downloads, maintaining an average in the mid-20K range, and closing the quarter with approximately 22.4K downloads in the last week of March. Weekly active users remained relatively stable, hovering around 130K to 142K throughout the quarter.
TK-App by Techniker Krankenkasse (TK) experienced consistent weekly downloads, with a peak of 28.4K in the first week of January and ending the quarter with about 20.7K downloads. The app also maintained a robust user base, with weekly active users ranging from 144.9K to 173.1K, concluding the quarter at approximately 163.5K.
Hastings Direct Insurance from Hastings Direct Limited saw moderate weekly downloads, peaking at 17.7K in the last week of March. The app's weekly active users varied slightly, starting at 39K and closing the quarter at 46.2K, with a notable increase in the last week.
BARMER-App by BARMER had consistent weekly downloads, with a slight peak at 16.4K in mid-March, ending the quarter with approximately 16K downloads. Weekly active users showed a stable trend, starting at 129.1K and reaching 139.6K by the end of March.
These insights are based on data from Sensor Tower. For more detailed information and further insights, visit Sensor Tower's website.