Top 5 Insurance Apps Performance in Germany Q1 2022

In the first quarter of 2022, the top 5 insurance apps in Germany showed diverse trends in weekly downloads and active users. Here’s a closer look at their performance:

Meine AOK experienced a consistent download rate, peaking at around 32K in the first week of January and then leveling off to approximately 21.8K by the end of March. Active users remained relatively stable, fluctuating between 127K and 140K throughout the quarter.

TK-App saw its highest downloads in the first week of January with about 28K, followed by a gradual decline to around 20.4K by the end of March. Active users showed a similar trend, starting at 144K in late December and reaching approximately 162K by the end of March.

The BARMER-App had a notable dip in downloads in mid-February, reaching a low of about 11.7K, but recovered to 16K by the end of the quarter. Active users remained robust, ranging from 128K to 139K throughout the quarter.

Barmenia showed a steady download rate, peaking at about 12.6K in late January and stabilizing at around 8.7K by the end of March. Active users increased from 23K in late December to nearly 39K by the end of March, indicating growing engagement.

Lastly, Meine Allianz maintained a consistent download rate with minor fluctuations, starting at around 8.2K in late December and ending at approximately 7.6K by the end of March. Active users ranged from 23K to 27K, showing slight but steady growth over the quarter.

For more detailed insights and data, visit Sensor Tower.