Top 5 Insurance Apps in Australia for Q1 2022: Performance Overview

In the first quarter of 2022, the top 5 insurance apps in Australia showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at each app's trends based on data from Sensor Tower.

My NRMA experienced a fluctuating trend in weekly downloads, starting at 10.4K in late December and then decreasing to around 4.6K by the end of January. February saw some recovery with a peak of approximately 7.9K downloads mid-month. The app's active users showed a slight decline at the beginning of the quarter but recovered mid-February, maintaining a steady range of around 10K to 13K active users throughout March.

My Medibank showed a consistent trend in weekly downloads, ranging from 3.8K to 5.1K. The number of active users remained stable, fluctuating slightly between 12.8K and 14.4K, demonstrating steady engagement from its user base.

The AAMI App saw a moderate increase in weekly downloads, starting at 2.3K in late December and reaching up to 3.8K by the end of February. The app's active users showed a consistent upward trend, starting at 23.9K and peaking at around 27K by the end of March, indicating growing user engagement.

nib Health had a steady increase in weekly downloads, beginning at 1.8K in late December and peaking at 3.2K in late March. Active users showed a gradual increase, starting at 14.8K and peaking at around 17.1K towards the end of the quarter.

Finally, ahm health insurance saw a steady trend in weekly downloads, ranging from 1.1K to 2.5K. Although specific active user data was not provided, the consistent download numbers suggest stable user acquisition.

For more detailed insights and data, visit Sensor Tower.