Top 5 Finance Apps Performance in Madagascar Q1 2022

In Q1 2022, the top 5 finance apps in Madagascar on a unified platform exhibited varied performance trends in terms of downloads and active users. Here’s a detailed look at each app's performance based on data from Sensor Tower.

MVola experienced fluctuations in weekly downloads throughout the quarter. Downloads peaked at around 4.7K in the week of February 21. The app saw a significant spike to 2.7K downloads during the week of February 7, followed by a gradual decline to 458 downloads by the end of March.

PhonePe UPI, Payment, Recharge showed a strong presence with weekly active users reaching approximately 211K in early March. The app maintained a high active user base, peaking at around 211K in the week of March 7. However, downloads saw a significant drop from 6.4K in late December to just 14 by the end of March.

MyBOA had a notable increase in weekly downloads, with a substantial rise to 2.7K in early March from around 211 in late December. This upward trend continued, reaching 1.7K downloads by the end of March.

Orange Money Africa demonstrated steady growth in both downloads and active users. Downloads surged to approximately 2.9K in the last week of March from 235 in late December. Weekly active users also increased steadily, reaching 166 by the end of the quarter.

BitcoinLegend saw a significant rise in weekly downloads, peaking at around 3.2K in early March. Active users mirrored this trend, reaching nearly 3.5K by mid-March before decreasing to around 2.5K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.