Top 5 Education Apps in Turkey: Q1 2022 Performance

The first quarter of 2022 saw significant activity in the Education category on a unified platform in Turkey. Here’s a closer look at the performance of the top 5 education apps:

MEB E-OKUL VBS had notable weekly downloads, starting with approximately 160K in the last week of December and peaking at 566K in the second week of January. Downloads then decreased, reaching around 32K by early February, but saw another spike to about 140K in the last week of March. Weekly active users reflected a similar pattern, starting at 7.5M, peaking at 10.5M mid-January, and ending the quarter at 8M.

ÖSYM Aday İşlemleri Sistemi exhibited a growth in weekly downloads in early February, reaching approximately 169K, before declining to around 17K by the end of March. Active users increased from 68K at the end of December to a peak of 583K by the end of February, followed by a decline to 246K by the end of March.

Brainly: AI Homework Helper maintained stable weekly downloads, fluctuating between 30K and 92K, with a peak in late February. The app's active users showed consistent engagement, starting at 801K and reaching 685K by the end of March. Revenue saw minor fluctuations, with weekly earnings around $18 in early March.

Duolingo - Language Lessons experienced steady weekly downloads, ranging from 53K to 67K. Active users remained relatively stable, starting at 483K and ending the quarter at 515K. Revenue saw a peak of approximately $43K at the end of December, settling around $19K by the end of March.

Cake - Learn English & Korean had weekly downloads ranging from 26K to 79K, with a notable spike in early January. Active users showed slight fluctuations, starting at 125K and ending the quarter at 118K. Revenue exhibited a steady increase, reaching up to $530 in late February.

For more detailed insights and analytics, visit Sensor Tower.