Top 5 Education Apps in New Zealand Q1 2022: Performance Insights

The first quarter of 2022 showcased notable trends in the performance of top education apps in New Zealand. Here’s a closer look at the performance metrics for the top 5 education apps, based on Sensor Tower data.

Duolingo - Language Lessons experienced a varied performance throughout Q1 2022. Weekly revenue peaked at approximately $26.8K in the final week of December 2021, before gradually declining to around $8.6K by the end of January. A mid-quarter recovery saw revenue reach $20.1K by the end of March. Weekly downloads showed an upward trend, starting at 1.6K and rising to 6.6K by the end of the quarter. Meanwhile, weekly active users remained relatively stable, fluctuating between 20.3K and 23.1K.

Toca Boca World also demonstrated interesting trends. Weekly revenue showed a slight dip from $15.2K in late December to $11.4K in late February, then rebounded to $15.3K by late March. Downloads saw a decline from 3K in late December to about 1.8K in late February, with a slight recovery to 2K by the end of March. Active users stayed relatively consistent, maintaining a range between 31.1K and 34.3K throughout the quarter.

Simply Piano: Learn Piano Fast saw its weekly revenue fluctuate, starting at $8.7K in the first week of January, peaking at $10K by the end of March. Downloads began at 2.5K in late December and decreased to around 1K by the end of March. Active users also saw a decline from 6.2K in late December to around 3.2K by the end of the quarter.

Reading Eggs - Learn to Read displayed consistent performance with weekly revenue starting at $5.8K in late December, peaking at $8.1K by late February, and settling at $5.6K by late March. Weekly downloads showed a similar trend, starting at 435 and increasing to 1.2K by mid-February, before tapering off to 777 by the end of March. Active users rose from 6.2K in late December to around 7.8K by late February, before decreasing slightly to 6.8K by the end of March.

Lastly, PictureThis - Plant Identifier exhibited steady performance in Q1 2022. Weekly revenue began at $5.3K in late December, peaking at $7.2K in early January, and ending at approximately $4.1K by late March. Downloads started at 4K in late December, fluctuated, and settled at 2.4K by the end of March. Active users showed a slight decline from 10.1K in late December to around 6.6K in mid-February, with a slight recovery to 6.9K by the end of March.

These insights highlight the dynamic nature of the education app market in New Zealand. For more detailed analytics and insights, visit Sensor Tower.