Top Dating Apps in New Zealand Q1 2022: Unified Platform Performance

In the first quarter of 2022, the top dating apps in New Zealand demonstrated diverse performance trends across key metrics. Here’s a detailed look at the weekly downloads, revenue, and active users for the top 5 dating apps, based on data from Sensor Tower.

Tinder Dating App: Chat & Date saw a notable fluctuation in weekly revenue, peaking at around $70K in late December and experiencing a low of approximately $47K in mid-February. Weekly downloads for Tinder showed a slight decline overall, starting at 3.6K and ending around 2.9K. Active users remained relatively stable, fluctuating between 133K and 145K throughout the quarter.

Bumble Dating App: Meet & Date experienced a steady increase in weekly revenue, reaching approximately $32K by the end of March. Downloads showed minor fluctuations, with a peak of 2.5K in late January and a low of 1.8K in mid-February. Active user numbers remained consistent, hovering around 61K to 65K during the quarter.

Hinge Dating App: Match & Meet had a gradual increase in weekly revenue, peaking at about $7.9K in late March. Weekly downloads remained relatively stable, fluctuating between 1.2K and 1.6K. Active users showed minor fluctuations, ending the quarter with around 40K users.

Wink - Meet New People App demonstrated a consistent increase in weekly revenue, reaching around $460 by late March. Downloads saw a significant spike in early March, peaking at 1.5K. Active users also increased, peaking at around 5.5K in early March before stabilizing at approximately 3.9K by the end of the quarter.

Badoo: Dating. Chat. Friends showed a steady weekly revenue trend, peaking at around $5.4K in late March. Downloads remained stable, averaging around 650 per week. Active users exhibited minor fluctuations, maintaining an average of around 27K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.