AI Insights · Timothy · April 2022
Top 5 Dating Apps Performance in Kenya Q1 2022
The top dating apps in Kenya showed varied performance in Q1 2022, with trends in downloads, revenue, and active users reflecting diverse user engagement.
In Q1 2022, the dating app landscape in Kenya exhibited interesting trends across the top five applications. The data, sourced from Sensor Tower, highlights the weekly downloads, revenue, and active user metrics for these apps on a unified platform.
Tinder Dating App: Chat & Date saw a dynamic quarter. Weekly revenue peaked at approximately $4K in early February, with a notable dip to $2.7K in early March. Downloads hit a high of 15.9K in the week of February 7, while active users increased from 81.5K at the start of the quarter to a peak of 96.8K in mid-February.
Cora - Match, Meet, Video Chat experienced variable revenue, peaking at $1.9K in late January. Downloads were modest, reaching a high of 123 in late March. Active users increased steadily, from 10 in early January to 46 by the third week of March.
Bumble Dating App: Meet & Date showed consistent revenue, with a peak of $787 in late January. Downloads saw a significant drop from 3.1K in early January to 909 by the end of March. Active users grew from 6.7K at the start of the quarter to a peak of 17.2K in mid-March, before declining to 14.7K at the quarter's end.
LivU - Live Video Chat maintained stable revenue, peaking at $692 in late February. Downloads were relatively low, with a peak of 133 in the last week of March. Active users fluctuated around the 1K mark throughout the quarter, ending at 985.
AfroIntroductions: Afro Dating showed steady performance. Revenue peaked at $495 in early February. Downloads remained consistent, peaking at 4.6K in mid-January. Active users increased from 4.8K at the start of the quarter to a peak of 5.9K in mid-January and again in late March.
For more detailed insights and trends, visit Sensor Tower.
