Top 5 Books Apps Performance in Mexico Q1 2022

In Q1 2022, the top 5 book apps in Mexico showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at the data from Sensor Tower for Wattpad - Read & Write Stories, Beek: Audiobooks & Challenges, Amazon Kindle, Storytel - Audiobooks Library, and Google Play Books & Audiobooks.

Wattpad - Read & Write Stories from Wattpad Corp experienced fluctuations in both downloads and active users. Weekly downloads started strong at around 80K in early January but saw a decline, ending the quarter at approximately 33K. Weekly active users mirrored this trend, decreasing from over 3.3M at the start of the quarter to around 2.8M by the end of March. Revenue peaked mid-January at approximately $6.5K, then saw modest fluctuations, closing the quarter at about $4.9K.

Beek: Audiobooks & Challenges, published by Beek Technologies, saw a notable increase in weekly revenue, peaking at around $14.6K by the end of March. Downloads fluctuated, starting at approximately 19.6K, peaking at 37K at the end of January, and ending the quarter at around 26K. Active users showed a steady increase from around 95K to approximately 110K throughout the quarter.

Amazon Kindle, while not generating any revenue, had consistent download numbers. Weekly downloads started at around 12.3K, slightly fluctuating throughout the quarter to end at approximately 8.7K. Active users saw a slight decline from around 410K to 364K by the end of March.

Storytel - Audiobooks Library from Storytel Sweden AB had a strong start in weekly revenue, peaking mid-February at approximately $27K. Downloads saw a significant drop from around 75.9K in late December to just 1.2K by the end of March. Active users also declined sharply from around 195K to approximately 68.6K over the same period.

Google Play Books & Audiobooks maintained consistent download numbers, starting at around 17.8K and ending the quarter at approximately 16K. Active users showed a slight downward trend from around 992K to approximately 940K by the end of March.

These insights are derived from Sensor Tower's data, and more detailed analytics can be found on their platform.