AI Insights · Timothy · April 2022
Top 5 Books Apps Performance in Russia Q1 2022
Discover the performance trends of the top 5 books apps in Russia during the first quarter of 2022, including weekly downloads, revenue, and active users.
The first quarter of 2022 saw interesting trends among the top 5 books applications in Russia on a unified platform. These insights are sourced from Sensor Tower, where you can find more detailed data and analysis.
Litres: Books and audiobooks experienced a robust start to the year. Weekly revenue peaked at around $234.6K in mid-January, but saw a decline towards the end of the quarter, reaching approximately $179.6K. Weekly downloads were highest in early January at about 99.9K and decreased to roughly 65.1K by the end of March. Active users fluctuated, starting from 654.6K, peaking at 718.5K, and ending the quarter at about 612.2K.
MyBook: books and audiobooks displayed a varied performance. Revenue peaked at approximately $93.9K in mid-February but dropped to around $46K by the end of March. Downloads started strong with around 27.9K in early January and saw a gradual decline to about 17.9K by the end of the quarter. Active users showed a slight decrease, starting at 163.6K and ending at 141.2K.
Litres: Audio saw revenue peaking at around $59.5K in early February, with a noticeable drop to roughly $32.4K by the end of March. Downloads increased towards the end of the quarter, starting from 7.5K at the beginning of January and reaching about 11.6K by the end of March. Active users remained relatively stable, fluctuating slightly around the 55K to 63K range.
Storytel - Audiobooks Library had a notable peak in revenue at approximately $78.9K in early February, but this declined significantly to around $23.6K by the end of March. Downloads followed a similar trend, with the highest numbers reaching about 57.4K in early January and falling to approximately 10.4K by the end of March. Active users started at around 294.6K and saw a decline to approximately 190.7K by the end of the quarter.
Bookmate. Listen & read books experienced stable revenue trends, peaking at around $21.3K in late December and decreasing to about $7K by the end of March. Downloads saw a gradual increase towards the end of the quarter, starting from 5.5K and reaching approximately 10K. Active users remained relatively stable, fluctuating around the 45K to 49K mark.
These performance metrics provide valuable insights into the trends and user engagement of top books applications in Russia during Q1 2022. For more detailed data and further insights, visit Sensor Tower.
