Top 5 Apparel Apps in South Africa: Q1 2022 Performance

The performance of the top 5 apparel applications on a unified platform in South Africa during Q1 2022 reveals interesting trends. Here’s a detailed look at how SHEIN - Shopping Online, Lyst: Shop Fashion Brands, Nike: Shoes, Apparel, Stories, ZARA, and Newchic-Fashion Shopping performed.

SHEIN - Shopping Online

During Q1 2022, SHEIN saw a consistent increase in weekly downloads, beginning with 24.9K in late December and peaking at 110.6K in mid-March. The app maintained a strong user base, with weekly active users growing from 384.7K to 556.4K over the quarter.

Lyst: Shop Fashion Brands

Lyst experienced a surge in weekly downloads, starting at 1.6K and reaching a peak of 19.5K in late February. The active user count followed a similar trend, increasing from 8.7K to 29.2K by mid-March, before slightly declining to 24.9K at the end of the quarter.

Nike: Shoes, Apparel, Stories

Nike's weekly downloads showed steady growth, beginning at 5.1K and reaching 7.3K by the end of March. The number of weekly active users also increased gradually, starting at 25.1K and ending the quarter at 29.4K.

ZARA

ZARA maintained a relatively stable weekly download rate, fluctuating between 3.7K and 6K throughout the quarter. Its weekly active users ranged from 32.5K to 35.3K, showing consistent engagement from its user base.

Newchic-Fashion Shopping

Newchic saw significant growth in weekly downloads, starting at 2.4K and more than doubling to 6.4K by the end of March. Active users also increased notably, beginning at 5.1K and peaking at 10.2K.

The data presented here comes from Sensor Tower, where more insights into these trends can be found. These performance metrics reflect the growing popularity and user engagement of these top apparel apps in South Africa during Q1 2022.