AI Insights · Timothy · April 2022
Top 5 Apparel Apps Performance in the US, Q1 2022
In Q1 2022, the top 5 apparel apps in the US showcased varying trends in downloads, active users, and revenue. Insights from Sensor Tower reveal detailed performance metrics.
During the first quarter of 2022, the top 5 apparel applications in the United States exhibited diverse performance trends across downloads, active users, and revenue. Here’s a detailed look at their performance based on data from Sensor Tower.
SHEIN - Shopping Online demonstrated a consistent increase in weekly downloads, starting at 318.7K in late December 2021 and peaking at around 513.9K in early March 2022. The app also saw a significant rise in weekly active users, climbing from 8.7M to approximately 12.3M by the end of the quarter. Notably, there was no reported revenue for this period.
Nike: Shoes, Apparel, Stories had fluctuating downloads, beginning with 272K in late December and experiencing a peak of 325.2K in late January. Weekly active users showed a positive trend, starting at 2.5M and growing to over 3M by the end of March.
GOAT – Sneakers & Apparel saw a decline in weekly downloads, from 241.9K at the end of December to approximately 131K by the end of March. Active users also showed a slight decline, starting at 2.9M and ending around 2.4M.
Nike SNKRS: Sneaker Release experienced variability in weekly downloads, with a low of 72.1K in mid-January and a high of 155.4K at the start of January. Active users fluctuated, peaking at about 1.9M in late February before settling at around 1.5M by the end of March.
Fashion Nova - Online Shopping maintained steady weekly downloads, starting at 80.8K in late December and reaching approximately 88.8K by the end of March. Active users showed a slight increase from 412.5K to 424.2K over the same period.
These insights into the top 5 apparel apps in the US for Q1 2022 highlight the dynamic nature of the market. For more detailed analysis and insights, visit Sensor Tower.
