Top 5 Apparel Apps in Tunisia Q1 2022 Performance

During the first quarter of 2022, the top 5 apparel apps in Tunisia demonstrated diverse trends in weekly downloads, active users, and revenue. The data, sourced from Sensor Tower, provides a comprehensive view of the performance of these apps on a unified platform.

SHEIN - Shopping Online experienced fluctuating weekly downloads, starting at approximately 1.8K at the beginning of January and peaking at 3K in the week of March 21. Weekly active users showed a consistent upward trend, growing from around 20.9K to 23.5K over the quarter.

Lyst: Shop Fashion Brands saw a dramatic increase in weekly downloads, reaching a high of 6.8K in the week of February 21. Active users also surged, peaking at 9.1K in the same week. However, both metrics saw a decline towards the end of the quarter.

ZARA maintained relatively stable weekly downloads, with minor fluctuations, peaking at 1.7K in the week of January 31. Active users also remained steady, averaging around 10K throughout the quarter.

BERSHKA showed a similar trend, with weekly downloads peaking at 1.6K in the week of January 31. Active users saw a notable increase in January, reaching 4.2K before gradually declining to around 2.4K by the end of March.

PULL&BEAR had consistent weekly downloads, peaking at 1.5K in the week of January 31. Active users remained relatively stable, with a slight decline from 2.2K at the beginning of January to 1.8K by the end of March.

For more detailed insights and data, visit Sensor Tower.