AI Insights · Timothy · April 2022
Top 5 Apparel Apps in South America - Q1 2022 Performance
The top 5 apparel apps in South America saw significant activity in Q1 2022, with [SHEIN - Shopping Online](https://app.sensortower.com/overview/553c2a9f92a1702133002aec?country=US) leading in downloads and active users. Detailed insights reveal varied trends across all metrics.
In the first quarter of 2022, the top 5 apparel applications in South America showed diverse performance trends on a unified platform, encompassing both iOS and Android users. Here’s a closer look at the numbers, sourced from Sensor Tower.
SHEIN - Shopping Online had a remarkable quarter with weekly downloads starting at 510K in the last week of December and peaking at over 1M by the end of March. Active users also saw a consistent rise, starting at 8.7M and reaching 12M by the end of the quarter.
Lojas Renner - Comprar Roupas exhibited a stable download rate, fluctuating between 95K and 146K weekly downloads. Active users varied slightly, starting at 1.9M and ending the quarter at approximately 2M.
C&A: Moda Masculina e Feminina showed a steady increase in weekly downloads early in the quarter, peaking at 111K in early February, before slightly declining to 60.8K by the end of March. Active users trended upwards from 380K to 427K over the same period.
Riachuelo – Comprar roupas had consistent weekly downloads, averaging around 85K to 92K. Active users saw some fluctuations but remained robust, starting at 787K and closing the quarter at around 818K.
Zattini: ofertas de roupas experienced a gradual increase in weekly downloads, starting at 43K and reaching 74K by the end of March. Active users remained fairly stable throughout the quarter, fluctuating slightly around the 560K mark.
For more detailed insights and data, visit Sensor Tower.
