Top 5 Apparel Apps in Russia Q1 2022: Unified Platform Performance

Throughout the first quarter of 2022, the top 5 apparel applications in Russia exhibited notable trends in downloads and active user metrics, according to data from Sensor Tower.

SHEIN - Shopping Online experienced a dynamic quarter with weekly downloads peaking at approximately 274K in mid-February before declining to around 76K by the end of March. The app also maintained a strong user base, with weekly active users peaking at about 4.9M at the end of February and then decreasing to around 3.2M by late March.

SUNLIGHT гипермаркет украшений saw its weekly downloads fluctuate, starting at 123K at the beginning of January and ending at 42K by the end of March. Weekly active users remained relatively stable, starting at 1.1M in early January and ending at approximately 941K in late March.

SOKOLOV: ювелирный магазин recorded varied download activity, with a peak of around 95K in late February, before tapering off to approximately 38K by the end of March. The app’s active user count showed a similar trend, peaking at about 450K in late February and then decreasing to around 334K by the end of the quarter.

adidas: Shop Shoes & Clothing had a peak download count of approximately 60K in late February, but by the end of March, downloads had dropped to about 4K. Weekly active users for the app also saw a decline, starting at 304K at the beginning of January and ending at around 144K by late March.

H&M - we love fashion experienced its highest weekly downloads at around 57K in late February, but this number fell sharply to about 8K by the end of the same month. Active users also saw a significant decrease from 761K at the start of the quarter to around 146K by the end of March.

For more detailed insights and additional data, visit Sensor Tower.