Top 5 Apparel Apps in Romania Q1 2022: Unified Platform Performance

In the first quarter of 2022, the top 5 apparel applications in Romania exhibited varying performance metrics in terms of downloads and active users. Here’s a detailed look at their trends based on Sensor Tower data.

SHEIN - Shopping Online saw a significant increase in weekly downloads, starting at around 12.8K in late December and peaking at 37.6K by the end of January. Downloads then stabilized, fluctuating between 18K and 23.5K for the remainder of the quarter. Active users also showed a steady rise, beginning at 154K and reaching 220K by the end of March.

efootwear.eu online shoe store experienced varied weekly downloads, peaking at 35.3K at the end of January but then declining to about 11K in mid-March, before ending the quarter with 15.7K downloads. Active users showed a similar trend, starting at 72K and peaking at 105K at the end of January, but later dropping to around 86K by the end of March.

ABOUT YOU Online Fashion Shop maintained relatively stable weekly downloads throughout the quarter, starting at 20.3K and ending at 19.3K, with a slight dip in mid-February. Active users fluctuated slightly, beginning at 183K and reaching a low of 158K at the end of February, but recovering to 179K by the end of March.

Fashion Days showed a peak in weekly downloads at the start of January with 22.9K, followed by a decline to around 3.1K in early March. Downloads then saw a slight recovery to 7.9K by the end of March. Active users followed a similar pattern, starting at 83K, peaking at 130K in early January, and ending the quarter at 104K.

H&M - we love fashion had relatively stable weekly downloads, ranging from 5.4K to 10.7K, with a notable peak in mid-February. Active users remained strong, starting at 251K and peaking at 232K by the end of March, despite a slight dip in mid-February.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.